Bangalore is the “IT Capital of India” as it is one of the biggest technology centres in the world. The “Silicon Valley of India” is home to three giant software parks and 2,160 firms. As a local business owner, you will have to compete with the foremost brands in the world to make a place for yourself. They have been dominating the market for decades, and it is not easy to outsmart them with traditional marketing.
The internet, however, does not favour big enterprises over local businesses. Google has a set criterion to rank sites, and if Google finds that people benefit from your services, it will promote you higher in the search rankings. In this article, you will see how to use SEO to increase your revenue in Bangalore, the IT Capital of India.
Find your specialization
There are thousands of businesses in Bangalore, and most of them have similar products. Companies offering identical products and similar services will have trouble getting new customers because more people are offering the same products, there will be stiff competition. That’s where specialization comes in to help your business stay afloat. The best indian seo company providing SEO services in Bangalore will help you create a niche site.
Bangalore has a wide variety of audiences and businesses, and there are plenty of opportunities for specialization. When you niche down, people will see you as an expert. Your expertise in a particular product will help you persuade the customers that you have their best interest in mind.
You need to find what makes your product or service unique and identify how it differs from your competitors. If you manage to articulate your point of differentiation, you can see your business take off. For that, you should focus on brand building from the very first. Experts offering SEO services in Bangalore will help you with brand building.
Your local website should represent your brand in all its elements. Your company logos, colours, and tag lines should be consistent across all pages. You can also consider creating separate pages for your niche products.
Product specialization establishes your expertise and shows your commitment to improving one aspect of life in the local community. When you niche down, it helps you scale up as your business expands. You will be able to produce more at minimal costs without compromising quality. A digital marketing company in bangalore will help you scale up your SEO efforts.
Write for the local people
If you want your audience to engage with your brand, you should keep them involved. Your content should be fresh with the latest news and trends to captivate the local people. It is also good in terms of SEO, as it shows Google that you are active in solving people’s problems. A digital marketing company in Bangalore will help you create local content.
One way to do this is by blogging about the changes you made to your store. If you have new additions in your product line, you can write about them to attract the audience to visit your stores.
You can also share the content created by fans to increase engagement. But you have to give credit when you post customer-generated posts. It will make them happy, and they will engage more.
Local events bring people together, and you can sponsor them to get more outreach. You can also write about these local events for your readers. They would like to know what is happening in their neighbourhood. You have a high chance to make your brand more visible if you cover these events in your blog.
Mention your location and service
The combined effect of local keywords and search terms of niche products can help you rank higher in GMB listings and give more visibility to your brand. You have to identify keywords that best describe the intent of your customers, and then you can include them in your site.
Make sure that your content sounds natural when you include local keywords. The keywords should sit comfortably in the content without affecting the user experience. You can write long-form content to have more room to comfortably house your keywords. You can include local keywords in website descriptions, header tags, image alt tags, and copy.
Build Social Proof
Customers won’t buy your products when they encounter them for the first time. They will carefully weigh different options before they consider your brand. If you point to them about people who made purchases that impacted their lives positively, they will begin to trust you.
Human beings trust the majority opinion and prefer to be on the safer side most of the time. They will have the same attitude towards your brand. If you show positive reviews and testimonials, they will see you as credible and trustworthy.
Reviews help you in rankings, and so you should include customer evaluations on your website and local listings. Customers leaving reviews will naturally use keywords that will boost your rankings. In this way, more people will find you on local searches when looking for specific products near them. These people will find that you have more positive reviews and try your products. The result is an increase in sales for your brand.