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How to Get Your Law Firm Found Online in 2022

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How to Get Your Law Firm Found Online in 2022

How to Get New Clients as a Lawyer

A law degree is only useful if you have a full roster of clients to represent, but sometimes filling our roster can be tricky especially as a new lawyer or a new lawyer in a new town and your law firm online in 2022. Believe it or not, the internet has changed the way that people shop for lawyers as 40% of clients now turn to Google to find a lawyer.

Therefore, if you have not yet investigated lawyer SEO marketing tools, now is the time so that your firm does not get left in the dust.

How to Get Clients for Your Law Firm: The Formula for Success

A shocking statistic revealed that 96% of people use a search engine for legal advice and 74% of people who start looking for an attorney online end up contacting an office that day via phone. What does that mean for your law firm’s website? It means you need to have lawyer SEO experts on your side. You can make sure that when potential clients start Googling, they end up on your website for advice.

It also means that you need to have a strong lawyer SEO marketing team. So that when they end up on your website, they become part of the 74% that call the law firm they find.

Strong lawyer SEO marketing can increase the visibility of your website online. But solid web design is what will convert a website visitor into a new client. As lawyer SEO experts, Noble Webworks is proud to help local law firms boost their profiles online.

Make Use of Good Infographics

Infographics are a great way to communicate a large amount of information in a very short timeframe. Given the average website, a visitor spends about 15 seconds analyzing a site before moving on. A strong infographic has the capability to deliver information that convinces that visitor to become your client. A strong lawyer SEO company skilled at working within the field of web design for lawyers. Which can help create a captivating infographic that can also be shared on social media networks to help deepen its apparel and efficacy.

Create a High-Performance Website

Web visitors these days expect websites that are attractive, sleek, easy to use, and optimized for mobile consumption. Each of these attributes is important for the website of a lawyer because an authoritative web presence is often perceived as a high-power lawyer.

Presenting anything less than a professional high-performance website can reflect badly on your ability to represent a client in the courtroom. This is why you need a lawyer SEO consulting firm to help you achieve the image you want.

Be Helpful to Get More Clients

As mentioned earlier, 96% of people head online for legal advice, so offer them a bone. A consistent blog or even FAQs on your website can help attract search engine traffic your way. While we recognize that lawyers cannot offer legal advice online, offering small tidbits of information about the area of law you specialize in can be enough to attract web traffic and thus a higher number of potential clients.

How Attorneys Can Get More Clients by Search Engine

If you want to get more clients via search engine queries, then you need to optimize your website to ensure that it appears at the top of search engine results. This can be done via a number of lawyer SEO marketing tools including the ones that are mentioned below. The more comprehensive your lawyer SEO marketing strategy is, the stronger your results will be.

Organic Search

Organic search is the practice of simply putting in a search term and seeing a website pop up in the search results, but while this may seem like magic, it’s not. The top-ranking website most likely has strong lawyer SEO services that have put it there. Hire the right team of lawyer SEO experts and your website can be the first search result as well which will increase your web traffic and therefore your conversion rate exponentially.

SEO

How do you get in that first search result? Via a process known as search engine optimization which combines a number of tools to create web design, content, site architecture, and loading speeds that Google and other top search engines value.

As a lawyer, you don’t have time to learn a new trade, which is why hiring a professional SEO for lawyers consulting firm can be the best way to boost your presence organically.

Search Engine Marketing

Search engine marketing on the other hand refers to the practice of appearing in high-ranking paid ads for certain keywords in the search results. Run any quick search on Google and you will notice that sponsored results appear near the top of the screen. Depending on your budget and personal preferences, search engine marketing can help boost your profile as well.

Remarketing

A lot of lawyers can handle a variety of cases but marketing your firm to handle one broad category by utilizing personal injury lawyer SEO tactics can help you attract more consistent search results.

It is nearly impossible to dominate the search results as a jack-of-all-trades local lawyer. But you can craft a strong lawyer SEO marketing campaign that will land you at the top of local search results for high traffic specialties such as personal injury law.

Directories

Directory listings often hold the top search results for local lawyer searches, which means you need to make sure you’re listing in regional and local directories is accurate and optimized for mobile browsing. Directories also provide powerful back-linking opportunities that can bring authority to your website and help boost your overall SEO value.

How New Lawyers Bring New Clients into a Law Firm

65% of law firms use lawyer SEO marketing tools to find new clients. Why? Because lawyer’s SEO services are effective, affordable, and can be updated and enhanced as needed to fit the shifting needs of the market.

The amount of people looking for lawyers has stagnated since 2008 which means there are more lawyers attempting to lure the same amount of clients. If you want to compete, you need the help of lawyer SEO experts who can draw the attention of new clients your way.

Try to Get Good Reviews

Given the power of your online presence in attracting new customers, it is vital to make sure that it is a good one. Encouraging clients to write good reviews and displaying them on your website is one great way to build credibility when new clients visit your website.

Reputation Management is Key

There are always dozens of lawyers available to take on a case, but there are usually only a few worth the money. Make sure you fall into the latter group by building a strong reputation online that encourages potential clients to call you. All it takes is a few bad reviews to discourage new clients from making that call.

Build a High-Performance Website

The same way you would never show up for court or a potential new client meeting in jeans, you don’t want your website to look like a pair of cut-offs competing against high-performance personal injury websites. The performance of your website reflects on your capabilities to professionally represent clients, so it pays to let a lawyer SEO consulting firm analyze it and make improvements as needed.

Utilize Lawyer SEO Marketing Tools to Get New Clients Today

Clearly, technology plays a large role in the ability of new and old lawyers to attract new clients to their law firms. Noble Webworks is aware of the link between a strong website, a strong search ranking, and a strong client roster and we can help you obtain all three with our specialized lawyer SEO services.

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