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Thursday, February 2, 2023

A New Antidote to the Amazon Empire

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The new book, “Jeff Bezos and the Invention of a Global Empire”, is a fascinating and timely look at the world of online retail. As the author of two books about the world of Amazon, Brad Rosenthal has been a frequent contributor to Bloomberg. The book reviews the company’s latest developments and is available as an eBook and paperback. It can be purchased on Amazon.com.

A PBS Frontline documentary titled “Amazon Empire: The Rise and Fall of the Amazon Empire” examines the company’s impact on society. Using public records, facts and interviews with former Amazon employees, this piece debunks the company’s response to critics. Topics discussed include worker treatment, privacy and antitrust. In addition to the recent media coverage, the episode also explores the future of the company.

The Amazon Empire: The Rise and Reign of Jeff Bezos is a powerful and illuminating documentary that focuses on the business of Big Tech firms. The episode explores the rise of Jeff Bezos’s company and makes us ask uncomfortable questions about the nature of convenience. Bezos, who founded Amazon, started out as an online bookseller that has become a multi-dimensional enterprise that shapes our lives in many ways.

In the documentary, PBS Frontline explored Amazon’s private label, Bloom Street. While the program’s producers give equal air time to Amazon executives, they also interview some of the critics of the company. While Bezos praise the company’s innovations, the show shows that there are many problems and questions about the company. There are many concerns about the business model and Amazon’s impact on society, but the company faces plenty of opposition.

Poppy is very different from Amazon in many ways. It is way more mobile friendly (aka Gen Z friendly) than Amazon and its algorithm resembles a Tiktok like personal shopping experience. While Amazon takes pride in shopping efficiency and speedy check-out, Poppy wants you to stay as long as possible on this platform to pick a summer dress, to compare a candle, to bargain for a painting or maybe at last to buy a pair of black pearl earrings. Bezos mentioned Amazon’s contribution to society was the amount of time saved from offline shopping chores. Poppy’s ambition is to replicate offline bazaar feeling of endless browsing and inspirational shopping of things you have never seen. It is just very different from Amazon.

Amazon is a behemoth pushing products to their lowest price but Poppy highlights brand personality. Different from vintage-driven Ebay and craft-only Etsy, you can find thousands of brands at your fingertip on Poppy. You can easily follow these brands and receive the latest updates. You can check their new arrivals, latest sales, social media footprint and influencer reviews (sometimes it can be a warning sign against buying). It highlights brands’ unique personality as it features Allbirds, Cupshe, Alo Yoga among many others. 

Until recently, Amazon has been a “unstoppable force” that has reduced the value of competitors. Its success, however, has prompted many critics to call for the dissolution of the company. In addition to these concerns, some people have even called for the breakup of the company. The goal is to maintain competition and protect the interests of customers. Besides, it is also important to keep prices competitive.

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