What comes to your mind when you hear the word marketing? For most people, it’s about advertising, promotions, and public relations. But marketing is much more than that. Marketing is all about identifying and understanding your target audience to market to them effectively. It’s also about creating a strategy that helps you stand out from the competition and connect with potential customers. To grow your business, you need a strategic marketing plan in place. Here are ten inexpensive marketing strategies that have a great ROI.
Top 10 Marketing Techniques To Help Your Business Grow
1) Start With Your Target Audience
The first thing you need to do is identify who your target audience is. This will help you focus on the right demographics and ensure that you don’t waste time with people who aren’t likely to be interested in your product or service. After identifying your target audience, research their needs, demands, problems and what they like or dislike about similar products or services already on the market. This will help you understand what they’re looking for and how you can create something better than what’s already available.
2) Create a Customer Loyalty Program
It may seem counterintuitive to offer a discount or freebie when you’re just getting started. After all, you need customers to pay full price for your products so you can turn a profit. However, offering a customer loyalty program can be an extremely effective marketing strategy for new businesses. This is because people want to feel like they’re getting a good deal — and by offering a discount, you can foster brand awareness and ultimately draw in more customers.
3) Word-of-Mouth Marketing
The most powerful way to market your products and services is through word-of-mouth advertising. People trust their peers’ recommendations more than any other form of marketing. If people hear about someone who used a service and loved it, they’ll be more likely to give that service a try themselves. One way to encourage word-of-mouth advertising is by offering an incentive for referrals.
4) Increase Your Email Marketing Efforts
Email marketing is one of the best ways to nurture leads and show customers why they should buy from you. Craft emails that correspond with each stage of their buying journey: awareness, consideration, and decision-making. By personalising messages based on what they’ve viewed or purchased in the past, you can send relevant content that builds trust and drives results. Focus on providing value by offering helpful information rather than just selling — adding links back to your website will help build brand awareness too.
5) Do not Forget Video Marketing
Video marketing is a powerful marketing tool that can help you increase brand awareness, convert more customers and boost your sales. The reason video marketing is so effective is because it allows you to connect with your audience on an emotional and personal level. However, make sure the video content you are producing is customised for each social media platform. You can use an online video trimmer to trim your videos accordingly to fit within the time duration limit of different platforms suitably. The first seconds of your video clip are what draws the attention of your viewers and convinces them to watch the whole video. A video that has been edited smartly multiplies the chance of connecting with the targeted audience and engaging with them effectively compared to other videos.
6) Start a Blog
Content marketing is one of the best ways to gain new customers and create brand awareness. It’s also one of the most inexpensive forms of marketing available. Create valuable content that people want to read, then publish it online through social media channels and blogs. Once you have published your content, share it across social media platforms using hashtags and creative imagery to gain more reach. The more people who see your content, the more brand awareness you will generate for your business.
7) Invest in Search Engine Optimisation
Your customers have questions and are searching online to find answers. Your job as a marketer is to identify the questions and phrases your customers type into Google and other search engines. Then, create content like blog posts or videos that answer those questions. Start with the keywords and optimise your blog posts and videos content accordingly. Furthermore, you can also use SEO tools such as SEMrush and Google Analytics to keep a check on your SEO efforts and improve them over time.
8) Influencer Marketing
Influencer marketing is a powerful tool in the digital marketing space. It is a form of social media marketing. Still, instead of a company promoting its products or services through its own branded social media channels, influencers are hired to share content on their social media that promotes the brand. Similarly, Affiliate marketing is another powerful tool that you should consider adding to your marketing strategy.
9) Boost Your Social Media Presence
Social media marketing has become the go-to strategy for modern brands and businesses. Social media marketing has become so important that nearly 90% of marketers say their social media marketing efforts have generated more exposure for their businesses. Thus, as a marketer, you need to optimise your approach not just to get more exposure and generate more leads and sales from social media.
10) Conduct Feedback Surveys
Collect feedback about your products. The best way to know what people think about your products is by asking customers directly. You can do this through email surveys or A/B testing on landing pages. Either way, you should ask customers what they like about your product and if there’s anything they’d like you to improve. You can use services like SurveyMonkey or Typeform to quickly create surveys.
Marketing is essential to any business. Without it, your product or service will never be known to potential customers, and the business will eventually cease to exist. The challenges of marketing have changed dramatically over the last few years.
One of the biggest challenges that marketers face today is dealing with the fact that their audience has evolved. This evolution has been brought about by consumers’ use of mobile devices and the rise of social media.
As a business owner, you need to adjust your marketing strategies to meet these new challenges to remain competitive and continue growing. Hence, we have listed these easy-to-implement yet effective marketing techniques you can use to propel your business forward.